CODA / PR FOR COMPANIES BUILT TO SCALE EST. 2016 · ATL · ATX · DAL · NYC · PHX · RAL
Visibility · Credibility · Momentum

Founders lead. Coda scales.

Narrative Architecture + Visibility Strategy

Portfolio Enterprise Value $0B+ Across client ecosystems
Capital Raised $0B+ Founder and portfolio activity
Portfolio Revenue Activity (2026) $0M+ Across strategic engagements
Estimated Market Value Expansion (2026) $0M+ Driven by positioning and visibility

Built for portfolios,
brand ecosystems,
and enterprise.

01 of 06 / Built For
01 / PORTFOLIO

Portfolio-driven organizations.

Holding companies, capital portfolios, and operating groups managing multiple brands across categories. Communications engineered for portfolio coherence and cross-brand leverage at scale.

HoldcosOperatorsCapital
02 / ECOSYSTEMS

Multi-brand consumer ecosystems.

Diversified consumer goods companies operating across hardware, household, beauty, hospitality, and adjacent categories. Brand families with category-level scale and multi-decade trajectories.

CPGConsumerDiversified
03 / ENTERPRISE

Enterprise brand structures.

Established enterprises with complex brand hierarchies, multi-stakeholder communications, and reputation systems engineered for institutional gravity. Built for cycles, not single launches.

EnterpriseInstitutionalMature

A public relations firm
built by architects & engineers

02 of 06 / Approach
The equation
What we do is Math. We didn't invent it, but we execute it better than anyone else.
01 / POSITIONING D-01

Positioning before publicity.

Most firms begin with outputs: pitches, releases, hits chased. We begin earlier. Strategic positioning, narrative architecture, and perception design come first. Amplification comes after the strategy is built.

PositioningNarrativePerception
02 / ALIGNMENT D-02

Narrative alignment.

Founder, company, investor, customer, recruiting, press, market: every surface transmits the brand. Each signal should reinforce the same narrative system, not fragment it.

FounderCoherenceSystem
03 / VISIBILITY D-03

Visibility that compounds.

PR should not create temporary attention spikes. It should build long-term reputation infrastructure: trust, authority, and market position that compound over time.

TrustAuthorityCompounding
How an engagement works
FIG. 01 / PROCESS
Phase P-01
Story
Define what the company is, who it serves, and why it matters.
Phase P-02
Message
Build founder voice, category framing, and the investor narrative.
Phase P-03
Press
Earn the right media, podcasts, and platforms. Built to compound.
Phase P-04
Reputation
Maintain and protect the brand as the company grows.
PROCESS / 04 PHASES APPLIED TO EVERY ENGAGEMENT
[ The point ]

Coverage is easy.
Credibility is our difference.

03 of 06 / Capabilities
What we do
Capabilities designed to work together as one visibility system.

Capabilities integrated
to support visibility,
credibility, and scale.

01 C-01
Strategic
Foundation
The positioning architecture, narrative system, and messaging infrastructure every other touchpoint inherits. Built before any earned media work begins.
02 C-02
Media
Relations
The continuous earned media program. Proactive pitching, reactive newsjacking, and the systematic outreach that turns positioning into press.
03 C-03
Executive
Positioning
The founder-as-asset program. Bylines, contributed articles, speaking circuit, podcast pipeline. Treated as enterprise-value assets.
04 C-04
Launch
Campaigns
Concentrated four-week pushes around funding, product, and milestone announcements. High intensity, defined scope, built to break through.
05 C-05
Media
Training
Live preparation, mock interviews, and message drills. Principals trained for the moments that matter, before they're in the room.
06 C-06
Reputation
& Crisis
Prepared response, narrative defense, and reputation maintenance during moments under pressure. Engaged as a separate scope when needed.
04 of 06 / Results
Client results
Client names withheld under confidentiality agreements.

Client results. (2026)

01

Omnichannel Commerce

Publicly Traded B2B Multi-Brand Portfolio

Publicly traded omnichannel commerce operator managing a 130,000+ SKU portfolio across national retail, direct-to-consumer, and trade distribution channels.

$1.59M AVE Advertising Value Equivalent Estimate
496.7M UVM
53 Links
Challenge

Publicly traded omnichannel commerce operator required portfolio-wide visibility across three category-distinct consumer-facing sub-brands — outdoor and gardening, professional structural fastening, and work-glove infrastructure. Each sub-brand needed independent category authority in its own consumer and trade verticals while reinforcing the parent operator's institutional position with retail buyers and capital-markets audiences.

Positioning Shift

Repositioned each sub-brand from utility hardware adjacency into independent category specialists — gardening lifestyle authority, professional structural-fastening expertise, and tier-1 work-glove testing-pool credibility. Engineered category-specific narrative architecture per brand while consolidating editorial authority for the parent operator.

Visibility Strategy

Sustained, portfolio-level press cadence with brand-specific editorial calendars. Tier-1 consumer features paired with trade and pro-builder credibility. Concentrated visibility during high-velocity retail windows — Q4 gifting, Mother's Day, Memorial Day, Father's Day, peak gardening cycles — paced against the parent's capital-markets calendar. Ambassador-led expert commentary and broadcast syndication waves compound reach across markets simultaneously.

Notable Coverage

CNN Underscored, Parade Magazine, Good Housekeeping, Real Simple, NBC affiliates (top-10 U.S. markets), Yahoo Shopping, House Digest, LBM Journal, Better Homes & Gardens, MSN, AOL.

Business Impact

53 earned features secured across the portfolio in the first four months of the 2026 engagement (33% of contract year). 496.7M combined UVM aggregate reach. $1.59M+ advertising value equivalent estimate. Lead sub-brand pacing at 130% of annual editorial target. Tier-1 testing-pool entry secured at Wirecutter and USA Today Reviewed. Engagement expanded under continuing multi-brand scope.

02

Technology

Privately Held Series A Consumer Health Tech

Series A consumer health technology operator deploying clinician-backed AI on biomarker data infrastructure, building external credibility for pre-IPO visibility.

$899K AVE Advertising Value Equivalent Estimate
97.2M UVM
97 Links
Challenge

Series A consumer health technology operator preparing for capital-markets visibility required category-defining authority across health tech, AI, and consumer wellness verticals. Engagement scope spanned earned media, strategic partnership development, and paid talent endorsement — all executed during active fundraising and concurrent executive transitions.

Positioning Shift

Repositioned from emerging health-tech entrant into category-defining "free clinically-backed AI overlay" — a frame no longevity competitor could match. AI-overlay positioning became the dominant narrative anchor across Tier-1 financial press, healthcare trade, and consumer health media. Founder credibility consolidated through high-distribution media partnerships and trusted-voice integration.

Visibility Strategy

Multi-track architecture. Announcement-driven syndication to build Series A credibility footprint and investor-facing search visibility. Founder-led media partnerships for trusted-voice authority. Tier-1 mainstream editorial cultivation across financial press, health tech, and consumer wellness. Conservative-lane health media activation — a vertical no longevity competitor was authentically working. Customer-story development for high-leverage feature placements. Celebrity endorsement integration across earned media, partnerships, and broader brand storytelling.

Notable Coverage

Bloomberg, Business Wire, Yahoo Finance (US + UK), AP, Morningstar, HealthTech HotSpot, TMCnet, MedCity-adjacent properties, and 90+ syndicated placements across health tech, financial, and international press. Tier-1 mainstream features (WSJ, Forbes, CNBC, Fast Company, Inc., TechCrunch, Axios) in active outreach.

Business Impact

97 earned media placements in the first four months of the 2026 engagement — 691% of annual contract target. 97.2M combined UVM aggregate reach. $899K advertising value equivalent estimate (5x annual retainer). Partnership pipeline tracking at 183% of annual target. Celebrity endorsement architecture in active execution. Foundational visibility infrastructure built to support Series A close and pre-IPO market positioning.

03

Specialty CPG

Privately Held National Retail Expansion Conservation-Driven

Privately held specialty CPG operator scaling national retail distribution and editorial authority around a category-defining conservation mandate.

$56.8M AVE Advertising Value Equivalent Estimate
6.14B UVM
554 Links
Challenge

Privately held specialty CPG operator with category-leading product authority and a conservation-driven brand mandate required earned-media architecture to support national retail expansion across both natural-channel and conventional grocery, while reinforcing institutional credibility through tier-1 consumer media and high-distribution editorial.

Positioning Shift

Repositioned from regional heritage producer into national premium specialty CPG operator with category-defining conservation authority. Brand consolidated around the "premium gifting + sustainability + scientific provenance" frame across consumer, trade, and announcement-driven press — positioning at parity with mass premium incumbents while extending differentiation through its conservation narrative.

Visibility Strategy

Multi-track architecture. Announcement-driven syndication tied to national retail launch milestones generated broad regional broadcast and financial-press footprint. Tier-1 consumer features cultivated across health, lifestyle, food, and travel verticals. Lifestyle and destination-press coverage built around Southern food culture and regional storylines. International press footprint extended across Spanish-language and global syndication channels. Editorial calendar paced against retail-buyer cycles, gifting windows, and category news cycles.

Notable Coverage

NBC Select, Yahoo Finance, Yahoo Life, AP Press Releases, AOL, Telemundo, Digital Journal, Islands, Marin Independent Journal, East Bay Times, Millennial Magazine. National syndication across regional broadcast affiliates, lifestyle press, and financial trade media.

Business Impact

554 earned media placements in the first four months of 2026. 6.14 billion combined UVM aggregate reach. $56.83M advertising value equivalent estimate. National retail expansion supported with multi-tier syndicated coverage footprint. Tier-1 consumer media authority consolidated. International press footprint established.

04

House & Home

Privately Held Direct-to-Consumer Heritage Brand

American heritage kitchenware manufacturer building consumer-facing visibility and demand signal in support of a successful strategic acquisition.

$12.7M AVE (Est.) Advertising Value Equivalent Estimate
2.55B UVM
379 Links
Challenge

Heritage American kitchenware manufacturer with deep product DNA, premium craftsmanship credentials, and limited consumer-facing brand recognition. Engagement required institutional press validation and measurable consumer demand signal — engineered to support a confidential M&A process and position the brand for acquisition by a category-aligned strategic operator.

Positioning Shift

Repositioned from industrial kitchen supplier into trusted American heritage brand for the modern home. Connected craftsmanship narrative to consumer lifestyle, culinary, and home design media — building editorial parity with established category incumbents and visibility momentum visible to strategic acquirers evaluating the brand.

Visibility Strategy

Concentrated editorial campaign sequenced against M&A diligence milestones. Tier-1 culinary, home design, broadcast, and high-distribution consumer outlets paced to compound brand credibility into the acquisition window. Editorial cycles timed to Q4 gifting calendars, baker / cook gift-guide flights, and broadcast lifestyle moments — engineered to build the consumer-demand-signal evidence base strategic acquirers underwrite against.

Notable Coverage

Good Morning America, NYT Wirecutter, CNN Underscored, Bon Appétit, Food & Wine, Yahoo Life, The Kitchn, MSN, Oprah Daily, EatingWell, Food52, Pioneer Woman, Cosmopolitan, Chatelaine, Sunset, PureWow, Taste of Home, Allrecipes, Homes & Gardens.

Business Impact

Successful strategic acquisition by a category-aligned operator — the engagement's terminal business outcome. 379 earned placements. 2.55B combined UVM aggregate reach. $12.7M+ advertising value equivalent estimate. Heritage brand authority consolidated, consumer demand signal evidenced across tier-1 broadcast and editorial press, and the brand's category visibility positioned for acquisition diligence.

05

Executive Positioning

Legal Network Television National Authority

Practicing attorney positioned for sustained network-television authority and editorial recognition across major American news networks.

459K Followers / 12 mo
Challenge

Subject-matter expert with strong credentials but inconsistent platform visibility. Required positioning as a recurring on-air principal across major networks while building durable audience reach independent of any single segment booker.

Positioning Shift

Reframed from frequent legal contributor to recurring on-air principal with point-of-view authority. Built voice consistency and cross-platform recognition into a durable executive position.

Visibility Strategy

Network television appearances layered with thought-leadership editorial, opinion-page placements, and long-form lifestyle press. Coordinated with platform-native social growth to build distribution independent of any single network.

Notable Coverage

CNN, BBC, CourtTV, MSNBC, FOX, ABC News, CBS, Forbes, Woman's World.

Business Impact

459,000 followers added across Instagram, Twitter, LinkedIn, and TikTok in 12 months. Recurring on-air contributor across all major American news networks.

06

Non-Profit

Non-Partisan Civic Institution Election Cycle

Engagement with the League of Women Voters during the 2024 presidential election cycle — executive spokesperson positioning and voter education media for one of America's oldest non-partisan civic institutions.

Executive Positioning
Civic Media Authority
Challenge

Century-old non-partisan civic institution executing voter education and election-cycle visibility during one of the most consequential presidential election cycles in modern American history. Engagement required earned-media authority for organizational leadership while maintaining strict non-partisan editorial discipline throughout a polarized national media environment.

Positioning Shift

Reframed organizational leadership from local civic operator into credentialed voter-education authority and trusted non-partisan media source. Spokesperson credibility built through earned media positioning, framing the organization for heightened election-cycle media consumption without compromising institutional neutrality.

Visibility Strategy

Two-track architecture. Executive spokesperson positioning for organizational leadership, paired with voter education media outreach across consumer, civic, and broadcast verticals. Editorial calendar paced against election milestones — primaries, debates, early voting, election day. Strict non-partisan editorial discipline preserved across all earned media engagement.

Notable Coverage

Civic, broadcast, and consumer press across the 2024 election cycle. Specific outlets sourceable upon NDA.

Business Impact

Organizational leadership positioned with sustained civic-media authority through the 2024 presidential election cycle. Voter education narrative consolidated across earned media surfaces. Non-partisan editorial discipline maintained throughout election-period coverage in a polarized national environment.

07

Beverage

Privately Held Heritage Spirits International Expansion

Heritage Scottish estate-distilled spirits brand executing simultaneous US multi-market retail rollout and international editorial expansion.

$1.34M AVE Advertising Value Equivalent Estimate
144.8M UVM
29 Links
Challenge

Privately held heritage Scottish estate spirits operator required simultaneous international editorial credibility and US multi-market retail expansion support. Engagement scope expanded from a single-brand retainer into parallel campaigns spanning distinct editorial calendars, multi-region US activation, international press cultivation, and a portfolio of five-plus spokespeople.

Positioning Shift

Repositioned from regional heritage spirits export into category-credible luxury spirits brand with provenance authority. Walled-garden botanical narrative tied to Scottish estate legacy created differentiation against the broader gin category, positioning product for premium retail placement and international lifestyle press cultivation.

Visibility Strategy

Parallel-track architecture across heritage luxury, lifestyle, spirits trade, food culture, and international press. Multi-market US activation cycles synchronized with regional retail expansion. Editorial calendar paced against Mother's Day, Memorial Day, Father's Day, July 4, and holiday gift-guide windows. International press cultivation paced against Scotland trip planning and global market entry. Spokesperson architecture spanning five-plus voices to support diverse editorial angles.

Notable Coverage

MSN UK (85.7M reach), NewsBreak (full product review), The Herald (Glasgow), Discover Britain, The English Garden, Radio New Zealand, AVEC (Finland), The Times (UK). Tier-1 features in active outreach: Forbes Spirits, WSJ Off Duty, NYT Food, Texas Monthly, Garden & Gun.

Business Impact

29 earned placements in first four months — 290% of contract KPI. 144.8M combined UVM aggregate reach. $1.34M advertising value equivalent estimate against $21K retainer paid — 64x return multiple. Multi-market US retail expansion supported across NY, Charleston, Savannah, LA, Texas, Memphis, and Chicago. International press footprint established. Engagement expanded under continuing scope with parallel-campaign architecture.

05 / of 06

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Founder · Statement

You know more about our clients than you do about me. That's intentional.

Melanie DeFilippis Founder · Coda PR
[ 06 / 06 ] · Contact ACCEPTING SELECT ENGAGEMENTS / 2026
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