Visibility · Credibility · Momentum
Founders lead. Coda scales.
Narrative Architecture + Visibility Strategy
Narrative Architecture + Visibility Strategy
Visibility follows formula. Foundations first. Narrative second.
Built for growth-stage, enterprise, and portfolio-driven brands navigating scale, visibility, and market positioning.
Holding companies, capital portfolios, and operating groups managing multiple brands across categories. Communications engineered for portfolio coherence and cross-brand leverage at scale.
Diversified consumer goods companies operating across hardware, household, beauty, hospitality, and adjacent categories. Brand families with category-level scale and multi-decade trajectories.
Established enterprises with complex brand hierarchies, multi-stakeholder communications, and reputation systems engineered for institutional gravity. Built for cycles, not single launches.
Most firms begin with outputs: pitches, releases, hits chased. We begin earlier. Strategic positioning, narrative architecture, and perception design come first. Amplification comes after the strategy is built.
Founder, company, investor, customer, recruiting, press, market: every surface transmits the brand. Each signal should reinforce the same narrative system, not fragment it.
PR should not create temporary attention spikes. It should build long-term reputation infrastructure: trust, authority, and market position that compound over time.
Publicly traded omnichannel commerce operator managing a 130,000+ SKU portfolio across national retail, direct-to-consumer, and trade distribution channels.
Publicly traded omnichannel commerce operator required portfolio-wide visibility across three category-distinct consumer-facing sub-brands: outdoor and gardening, professional structural fastening, and work-glove infrastructure. Each sub-brand needed independent category authority in its own consumer and trade verticals while reinforcing the parent operator's institutional position with retail buyers and capital-markets audiences.
Repositioned each sub-brand from utility hardware adjacency into independent category specialists: gardening lifestyle authority, professional structural-fastening expertise, and tier-1 work-glove testing-pool credibility. Engineered category-specific narrative architecture per brand while consolidating editorial authority for the parent operator.
Sustained, portfolio-level press cadence with brand-specific editorial calendars. Tier-1 consumer features paired with trade and pro-builder credibility. Concentrated visibility during high-velocity retail windows (Q4 gifting, Mother's Day, Memorial Day, Father's Day, peak gardening cycles) paced against the parent's capital-markets calendar. Ambassador-led expert commentary and broadcast syndication waves compound reach across markets simultaneously.
CNN Underscored, Parade Magazine, Good Housekeeping, Real Simple, NBC affiliates (top-10 U.S. markets), Yahoo Shopping, House Digest, LBM Journal, Better Homes & Gardens, MSN, AOL.
53 earned features secured across the portfolio in the first four months of the 2026 engagement (33% of contract year). 496.7M combined UVM aggregate reach. $1.59M+ advertising value equivalent estimate. Lead sub-brand pacing at 130% of annual editorial target. Tier-1 testing-pool entry secured at Wirecutter and USA Today Reviewed. Engagement expanded under continuing multi-brand scope.
Series A consumer health technology operator deploying clinician-backed AI on biomarker data infrastructure, building external credibility for pre-IPO visibility.
Series A consumer health technology operator preparing for capital-markets visibility required category-defining authority across health tech, AI, and consumer wellness verticals. Engagement scope spanned earned media, strategic partnership development, and paid talent endorsement, all executed during active fundraising and concurrent executive transitions.
Repositioned from emerging health-tech entrant into category-defining "free clinically-backed AI overlay", a frame no longevity competitor could match. AI-overlay positioning became the dominant narrative anchor across Tier-1 financial press, healthcare trade, and consumer health media. Founder credibility consolidated through high-distribution media partnerships and trusted-voice integration.
Multi-track architecture. Announcement-driven syndication to build Series A credibility footprint and investor-facing search visibility. Founder-led media partnerships for trusted-voice authority. Tier-1 mainstream editorial cultivation across financial press, health tech, and consumer wellness. Conservative-lane health media activation, a vertical no longevity competitor was authentically working. Customer-story development for high-leverage feature placements. Celebrity endorsement integration across earned media, partnerships, and broader brand storytelling.
Bloomberg, Business Wire, Yahoo Finance (US + UK), AP, Morningstar, HealthTech HotSpot, TMCnet, MedCity-adjacent properties, and 90+ syndicated placements across health tech, financial, and international press. Tier-1 mainstream features (WSJ, Forbes, CNBC, Fast Company, Inc., TechCrunch, Axios) in active outreach.
97 earned media placements in the first four months of the 2026 engagement, at 691% of annual contract target. 97.2M combined UVM aggregate reach. $899K advertising value equivalent estimate (5x annual retainer). Partnership pipeline tracking at 183% of annual target. Celebrity endorsement architecture in active execution. Foundational visibility infrastructure built to support Series A close and pre-IPO market positioning.
Privately held specialty CPG operator scaling national retail distribution and editorial authority around a category-defining conservation mandate.
Privately held specialty CPG operator with category-leading product authority and a conservation-driven brand mandate required earned-media architecture to support national retail expansion across both natural-channel and conventional grocery, while reinforcing institutional credibility through tier-1 consumer media and high-distribution editorial.
Repositioned from regional heritage producer into national premium specialty CPG operator with category-defining conservation authority. Brand consolidated around the "premium gifting + sustainability + scientific provenance" frame across consumer, trade, and announcement-driven press, positioning at parity with mass premium incumbents while extending differentiation through its conservation narrative.
Multi-track architecture. Announcement-driven syndication tied to national retail launch milestones generated broad regional broadcast and financial-press footprint. Tier-1 consumer features cultivated across health, lifestyle, food, and travel verticals. Lifestyle and destination-press coverage built around Southern food culture and regional storylines. International press footprint extended across Spanish-language and global syndication channels. Editorial calendar paced against retail-buyer cycles, gifting windows, and category news cycles.
NBC Select, Yahoo Finance, Yahoo Life, AP Press Releases, AOL, Telemundo, Digital Journal, Islands, Marin Independent Journal, East Bay Times, Millennial Magazine. National syndication across regional broadcast affiliates, lifestyle press, and financial trade media.
554 earned media placements in the first four months of 2026. 6.14 billion combined UVM aggregate reach. $56.83M advertising value equivalent estimate. National retail expansion supported with multi-tier syndicated coverage footprint. Tier-1 consumer media authority consolidated. International press footprint established.
American heritage kitchenware manufacturer building consumer-facing visibility and demand signal in support of a successful strategic acquisition.
Heritage American kitchenware manufacturer with deep product DNA, premium craftsmanship credentials, and limited consumer-facing brand recognition. Engagement required institutional press validation and measurable consumer demand signal, engineered to support a confidential M&A process and position the brand for acquisition by a category-aligned strategic operator.
Repositioned from industrial kitchen supplier into trusted American heritage brand for the modern home. Connected craftsmanship narrative to consumer lifestyle, culinary, and home design media. Building editorial parity with established category incumbents and visibility momentum visible to strategic acquirers evaluating the brand.
Concentrated editorial campaign sequenced against M&A diligence milestones. Tier-1 culinary, home design, broadcast, and high-distribution consumer outlets paced to compound brand credibility into the acquisition window. Editorial cycles timed to Q4 gifting calendars, baker / cook gift-guide flights, and broadcast lifestyle moments, engineered to build the consumer-demand-signal evidence base strategic acquirers underwrite against.
Good Morning America, NYT Wirecutter, CNN Underscored, Bon Appétit, Food & Wine, Yahoo Life, The Kitchn, MSN, Oprah Daily, EatingWell, Food52, Pioneer Woman, Cosmopolitan, Chatelaine, Sunset, PureWow, Taste of Home, Allrecipes, Homes & Gardens.
Successful strategic acquisition by a category-aligned operator, the engagement's terminal business outcome. 379 earned placements. 2.55B combined UVM aggregate reach. Heritage brand authority consolidated, consumer demand signal evidenced across tier-1 broadcast and editorial press, and the brand's category visibility positioned for acquisition diligence.
Heritage Scottish estate-distilled spirits brand executing simultaneous US multi-market retail rollout and international editorial expansion.
Privately held heritage Scottish estate spirits operator required simultaneous international editorial credibility and US multi-market retail expansion support. Engagement scope expanded from a single-brand retainer into parallel campaigns spanning distinct editorial calendars, multi-region US activation, international press cultivation, and a portfolio of five-plus spokespeople.
Repositioned from regional heritage spirits export into category-credible luxury spirits brand with provenance authority. The walled-garden botanical narrative tied to Scottish estate legacy created differentiation against the broader gin category, positioning product for premium retail placement and international lifestyle press cultivation.
Parallel-track architecture across heritage luxury, lifestyle, spirits trade, food culture, and international press. Multi-market US activation cycles synchronized with regional retail expansion. Editorial calendar paced against Mother's Day, Memorial Day, Father's Day, July 4, and holiday gift-guide windows. International press cultivation paced against Scotland trip planning and global market entry. Spokesperson architecture spanning five-plus voices to support diverse editorial angles.
MSN UK (85.7M reach), NewsBreak (full product review), The Herald (Glasgow), Discover Britain, The English Garden, Radio New Zealand, AVEC (Finland), The Times (UK). Tier-1 features in active outreach: Forbes Spirits, WSJ Off Duty, NYT Food, Texas Monthly, Garden & Gun.
29 earned placements in first four months, at 290% of contract KPI. 144.8M combined UVM aggregate reach. $1.34M advertising value equivalent estimate against $21K retainer paid, a 64x return multiple. Multi-market US retail expansion supported across NY, Charleston, Savannah, LA, Texas, Memphis, and Chicago. International press footprint established. Engagement expanded under continuing scope with parallel-campaign architecture.
Engagement with the League of Women Voters during the 2024 presidential election cycle. National awareness campaign for newly eligible formerly incarcerated Georgia voters.
Non-partisan civic institution executing a voter-awareness campaign during the 2024 presidential election cycle. Specific mandate: raise national awareness that formerly incarcerated Georgians who had completed their sentences became eligible to vote, a constitutional re-enfranchisement story unfolding inside one of the most consequential swing-state media environments in the country.
Reframed the campaign from a regional civic-interest story into a national news story about voter eligibility, civic participation, and democratic infrastructure. Connected on-the-ground organizational expertise to national press cycles, positioning the institution as a trusted non-partisan source for journalists covering Georgia's electorate ahead of election day.
Strategic media outreach engineered to land the re-enfranchisement story in the highest-leverage national press in advance of early voting and election day. Editorial calendar paced against the swing-state news cycle. AP-syndication architecture deployed to maximize cross-market distribution from a single anchor story. Strict non-partisan editorial discipline preserved across all earned media engagement in a polarized national environment.
Associated Press, ABC News, U.S. News & World Report, The Atlanta Journal-Constitution, The Seattle Times, Houston Chronicle, Detroit News, WSB-TV Atlanta, WTOP Washington DC, Yahoo News, AOL, The Toronto Star, India Today. International syndication across Canada, Australia, New Zealand, the UK, and Malaysia.
93 syndicated placements landed in advance of the 2024 presidential election. 941.2M combined UVM aggregate reach. National and international press coverage of the Georgia re-enfranchisement story consolidated through AP-anchored syndication architecture. Non-partisan editorial discipline maintained throughout polarized election-period coverage.
Practicing attorney positioned for sustained network-television authority and editorial recognition across major American news networks.
Subject-matter expert with strong credentials but inconsistent platform visibility. Required positioning as a recurring on-air principal across major networks while building durable audience reach independent of any single segment booker.
Reframed from frequent legal contributor to recurring on-air principal with point-of-view authority. Built voice consistency and cross-platform recognition into a durable executive position.
Network television appearances layered with thought-leadership editorial, opinion-page placements, and long-form lifestyle press. Coordinated with platform-native social growth to build distribution independent of any single network.
CNN, BBC, CourtTV, MSNBC, FOX, ABC News, CBS, Forbes, Woman's World.
459,000 followers added across Instagram, Twitter, LinkedIn, and TikTok in 12 months. Recurring on-air contributor across all major American news networks.
You know more about our clients than you do about me. That's intentional.
10+ years across agency, in-house, and founder-led communications strategy
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